AI Insights · Timothy · January 2021
Q4 2020 Performance of Top Dining Apps on iOS in Europe
An analysis of the top five dining and restaurant applications for iOS in Europe during the fourth quarter of 2020 shows varying trends in downloads and user engagement. Detailed insights from Sensor Tower reveal the performance metrics for these apps.
As the year 2020 drew to a close, the dining and restaurant industry continued to adapt to the challenges presented by the global situation. In this context, mobile applications have played a pivotal role in connecting customers with their favorite dining spots. Sensor Tower's data provides us with a glimpse into the performance of the top dining apps on the iOS platform in Europe for the fourth quarter of 2020.
McDonald’s - Non-US saw a notable spike in downloads, reaching a peak of approximately 139K in the week of November 30th, compared to around 82K at the start of the quarter. Weekly active users followed a similar trend, with a peak of nearly 1.5M in the same week.
Across the pond, McDonald’s U.K. experienced a significant surge in downloads in late October, with a high of around 93K. The app's weekly active users saw a steady increase, peaking at around 350K at the end of December.
The Subway® - Official App also witnessed fluctuations in its download numbers, with a high point of over 78K in mid-October. The app's weekly active users reached their zenith in early December, with more than 86K users engaging with the app.
In Germany, McDonald’s Germany saw its downloads rise to approximately 41K at the end of December, up from around 33K at the beginning of the quarter. The weekly active users saw a high of over 450K towards the end of November.
Lastly, McDo France had its highest number of downloads in mid-October, reaching over 43K. The app's weekly active users peaked at over 566K in the last week of October, showing strong engagement in the French market.
For more insights into the app performance and trends within the dining and restaurant category, Sensor Tower's full suite of analytics tools offers an in-depth look at the mobile app ecosystem.
